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The mood among Yahoo execs during this afternoon's Q3 earnings call was one of cautious encouragement as the company reiterated long-term missions and announced new publisher relationships. It reported year-over-year display ad growth and higher CPM rates, along with overall revenues for the quarter ending September 30, 2007 of approximately $1.77 billion, up 12 percent over the same period last year.

The firm hopes new ad deals with Cars.com, Forbes.com, Ziff-Davis Media, and WebMD will propel it towards its goal of achieving broad ad network scale and complement efforts to grow traffic on its own properties through improvements in its search algorithm, focus on mobile, and an opening of its platform to developer applications.

Noting anticipated continued growth in the online ad market, Yahoo founder and CEO Jerry Yang said, "We are one of the only few companies that have the scale, technology, insights, and expertise to take advantage of this opportunity." Still, he admitted, in order for the company to reach its "multi-year objectives" to become the common Web "starting point," a "must buy" for advertisers, and enable open platforms, "What we must do better is integrate."

Yang and his colleagues alluded to extensive discussions over the past few months regarding the company's overall strategy, though he failed to specifically reference the "100 days" planning period he introduced during Yahoo's earnings call last quarter.

Pay-per-call ad and call tracking services company thinkingVOICE Networks recently launched an application that enhances performance marketing. The company claims its new offering is the first service to embed click-to-call capabilities and referral tracking into a Web form for use on an advertiser’s Web site or within interactive ads. .

SEATTLE, Nov. 13 /PRNewswire/ -- Leading real estate Web site Zillow.com and 11 newspaper publishing companies representing 282 newspapers nationwide announced plans today for a strategic partnership to extend local classified advertising such as for-sale listings and open house information to Zillow's online platform.

Local advertisers who place their print and online listings with the newspapers will be able to choose to have their listings and open house ads also displayed on Zillow, one of the largest online real estate sites. Four million people visit Zillow every month, with 70 percent buying or selling a home now, or planning to buy or sell a home in the next one to two years.

Home buyers on Zillow in turn will see a more comprehensive set of for-sale listings and open house details in their market.

You see a great divide right now between the social conservatives and the economic conservatives. It's because what they've seen is when the economic conservatives were in power, they didn't see any reduction in spending on the government level. There was widespread spending. And they see tons of corruption," he said.